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Independent Intelligence

Market Intelligence for Decision Support
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INDEPENDENT INTELLIGENCE
Market Intelligence & Packaging Strategy

Market Intelligence, Market Research and Strategy Issues 
Market Intelligence and Research linked to decision support and strategy building

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I am Felix Helander and I work as a marketing and strategy consultant within the food/beverage and the packaging industries. From where I have 30 years of experience from working in marketing and strategy related roles. I am at present based in the Malmö area, which is in south Scandinavia.
My main areas are Market Intelligence, Market Research and Strategy Issues.


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MARKET INTELLIGENCE                                   

               

Organise the flow of Market Intelligence

I use my expertise to set you up with a MI function that meets your needs, or support you in

upgrading your existing Market Intelligence operation. 

You will get the most out of your MI function with a clear link to your decision making.

  

Work on a specific Market Intelligence project

I will work together with your team sharing my experience and expertise on Market Intelligence 

and/or industry experience. Either as a project leader or as a specialist in the team.

 


MARKET RESEARCH


Organise and focus your research  projects

There are quite a few options to choose from when running a market research project. I will use my

expertise and best practise to assist you in any phase of a research project. 


Conducting a specific Market Research project

This is usually a business to business project where you want to listen to your customers views through

a neutral third party. But can also be running consumer focus groups, etc.



STRATEGY ISSUES


Support in strategy development

Having an extensive international experience from the food and beverage industry I am available to

participate with my views, network and accumulated best practices. During my career I have been through the

value chain with experience from suppliers, producers and retailers.



              Please contact me for further information on Helander.Felix@gmail.com                                            


Intelligence for profitable decision making

 

Business environment,

Identify the trends, recognize implications and work out the opportunities.

 

Customer analysis,

Customer demand in 5 years time? How do we compare to our competitors? Present and potential customers.

 

Competitor intelligence,

Get close to competition, follow their activities and systematic analysis can predict their intentions and implications.

 

Consumers needs,

Understand the end-users and you have the key to a successful strategy. Their present and future preferences and needs.

 

Distribution channels,

Wherever you are in the value chain you will have to keep an eye on the distribution channels to have an upper hand.


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Independent Intelligence
+46 73 408 75 90
Stora Sodergatan 65
SE-22223 Lund
Sweden
Helander.Felix@gmail.com

Packaging

We are normally asking quite a lot from a packaging solution. And we should because it has quite a job to do. It is supposed to

1. Protect the content, the product

2. Work in the existing production or filling line, speed, size, etc.

3. Promote and sell the product at point of sales, to make it stand right out

4. Make the product unique and identifiable, in a split second…

5. Support the consumer in using the product, opening, closing, pouring, etc.

6. Either be reusable for the consumer or fit into an existing waste stream

7. Of course meet legal requirements and demands

8. And last but not least, keep the total cost for production and distribution down

To manage and maximize most of the above it helps if you have a well worked out plan. Here is where I come in, I have over time developed a model for how to create and develop and concrete plan to achieve the optimal, from your perspective, solution to your packaging needs. For more information please send me an e-mail on Helander.Felix@gmail.com.